Alamboga Internusa, a Bali-based food distributor, modernized its operations by replacing legacy systems with Odoo ERP to overcome the challenges of manual processes and fragmented workflows. This case study highlights how a fully integrated Odoo platform—covering sales, purchasing, inventory, accounting, HR, and manufacturing—enabled Alamboga to streamline processes, ensure data accuracy, and build a scalable foundation for future growth.
- Company Name: PT Alamboga Internusa
- Industry: Food Distribution (High-Quality Imported Ingredients)
- Location: Denpasar, Bali, Indonesia
- Company Size: ~200 employees
- Current Scale: 7 warehouses across Bali, serving Indonesian and expat markets
- Time of Implementation: Go-live January 2018 (stabilized after 1 year)
- Systems Implemented: Sales, Purchase, Inventory, Accounting, Employee, Manufacturing, Time-off, Attendance
From Family Business to Leading Food Distributor
PT Alamboga Internusa (“Alamboga”) was established in 1990 as one of the first companies to import premium food products from Australia and New Zealand directly into Bali. Starting with only eight employees and two refrigerated trucks, the company supported Bali’s budding hotel and restaurant industry during the early years of tourism development.
Nearly three decades later, Alamboga has grown into a trusted distributor with more than 200 employees, seven warehouses, and partnerships with suppliers from over 20 countries.
Its mission remains clear: to deliver the highest-quality food products to Indonesia’s tourism and expat markets while fostering long-term, sustainable cooperation with global suppliers.
But with scale came complexity. As orders, warehouses, and supplier relationships multiplied, the company’s legacy accounting system could no longer keep up. Operations became siloed, processes slowed down, and teams struggled with inefficiencies.
By 2017, leadership realized it was time to fully digitalise operations with a modern ERP.
Migrating to a Digital Future Becomes the Main Challenge
When Alamboga decided to move to Odoo ERP in 2018, the biggest challenge was not just technological but also cultural. The transition required a complete shift in mindset as employees moved away from familiar legacy systems to integrated digital workflows.
Implementing Lot Number tracking for large inventories also proved difficult, and resistance to new processes slowed adoption. Without a unified system, departments like sales, purchasing, inventory, and accounting worked in isolation, creating friction and limiting visibility across the business.
Specifically, the company faced three critical hurdles:
- Complex inventory tracking: Managing thousands of SKUs across seven warehouses with batch/lot tracking for imported perishables
- User adoption resistance: Staff accustomed to manual processes resisted the new digital workflows
- Data silos: Sales, purchasing, and accounting teams operated independently, causing delays and errors
Odoo as the Central Backbone Solving the Challenge
Partnering with Portcities, Alamboga implemented a full Odoo ERP solution to replace its legacy accounting system and unify all core operations under one platform.
Key Odoo Modules Used Are:
- Sales (order and customer management)
- Purchase (supplier relationships and procurement)
- Inventory (multi warehouse management with lot tracking)
- Accounting (integrated financial reporting)
- Manufacturing (production planning for value-added services)
- HR: Employee, Time-off, Attendance
Critical customizations included:
- Stock reservation system to prevent overselling across channels
- Customized invoice printout design meeting Indonesian tax compliance requirements
Implementation Journey
The ERP went live on January 1, 2018. Early on, user adoption was a major hurdle. Many employees resisted abandoning the old ways of working, and the Lot Number system was complex to roll out.
Main Challenges During Implementation:
- Resistance from staff used to legacy systems
- Complexity of Lot Number tracking setup for perishable imports
- Slow adoption across different departments
How Challenges Were Overcome:
- Strong directive from management to discontinue all legacy systems immediately
- Close collaboration with Portcities consultants for training and stabilization
- One year of continuous adjustments until system use became standardized and smooth
Results: A Strong Foundation for Growth
With Odoo, Alamboga achieved its primary goal of digitalizing business processes in one system. Departments that once operated in silos now work seamlessly together, with data flowing in real-time across sales, purchasing, inventory, and accounting.
Key Benefits Achieved:
- Enhanced stock accuracy with Lot Number tracking for perishable goods management
- Integrated invoicing and reporting for streamlined finance operations
- Automated warehouse and purchasing workflows
- Real-time visibility across departments
- Foundation for future migration to newer Odoo versions
Building a Sustainable Partnership
What began as a modernization project evolved into a foundation for long-term collaboration. The Alamboga case demonstrates how aligning ERP solutions with business goals can create lasting value. Despite early resistance, the system now supports stable operations and sets the stage for future innovation.
Let’s Start Your ERP Journey with Portcities
If your distribution business is struggling with legacy systems or disconnected workflows, Alamboga’s story shows the power of a unified ERP.
Let Portcities help you digitalize your operations, integrate your teams, and prepare for scalable growth.
Contact us today to discover how Odoo can power your transformation.