This case study reveals how Odoo became the operational backbone of Singapore Discovery Centre (SDC). By integrating ticketing, POS, membership management, and financial operations into one cohesive platform, the solution empowered SDC to streamline visitor engagement, improve real-time booking accuracy, and optimize internal workflows, laying the foundation for a more efficient and future-ready attraction.
- Company Name: Singapore Discovery Centre (SDC)
- Industry: Edutainment, Museum, Tourism
- Location: 510 Upper Jurong Rd, Singapore 638365
- Company Size: 100–150 employees
- Current Scale: MINDEF-related edutainment facility hosting thousands of visitors annually, with theaters, interactive exhibits, simulation zones, and outdoor attractions.
- Time of Implementation:
- Phase 1: Nov 2019 – Apr 2020 (Sales, Website, POS, Portal, Mobile)
- Phase 2: Apr 2020 – Apr 2022 (Remaining Modules)
- Continuous improvements: Apr 2022 – Present
- Systems Implemented: Website (e-Ticketing), Sales, Purchase, Inventory, Accounting & Invoicing, POS, CRM, Events, Expenses, Employees
When Multiple Systems Become a Bottleneck
Before Odoo, SDC’s operations were split across different platforms: ticketing for attractions and cinemas, POS for retail and F&B, spreadsheets for memberships, and separate software for accounting and inventory.
This setup created operational headaches:
- Manual Data Entry: Staff often had to re-enter or reconcile information between systems, slowing down processes and taking valuable time away from visitor engagement.
- Inconsistent Data: Lack of synchronization led to discrepancies between booking counts, POS transactions, and financial reports.
- Complex Booking Logic: Movie and attraction scheduling had unique workflows that didn’t fit standard ERP structures.
- Lost Revenue Opportunities: Without integrated systems, cross-selling and upselling opportunities were often missed across attractions, retail, and F&B limiting scalability and operational efficiency.
Without a unified platform, both the guest experience and back-office efficiency suffered—especially during high-traffic events.
One System for Everything as The Main Goal
SDC’s requirements were clear:
- A centralised ERP system to handle attractions, cinema booking, membership, POS, and financials in one place.
- Real-time synchronisation between front-end (website, POS) and back-end operations.
- Better visibility and control for finance, inventory, and event management.
Decided to Build a Unified Platform with Odoo
To achieve this, SDC partnered with Portcities to deploy a fully integrated Odoo ERP system tailored to the unique needs of a multi-activity attraction.
Key capabilities delivered included:
- Attraction & Cinema Booking Management: Real-time seat selection, scheduling, and instant updates across web, POS, and backend.
- Membership Portal: Automated renewals, flexible benefits, and self-service access for members.
- POS Integration: Unified POS for merchandise and café with QR payments, digital vouchers, and staff discount logic.
- Accounting Access Segmentation: Controlled user roles for financial workflows.
- Custom Event Management: Blog-driven booking for bus tours, game-based programs, and workshops.
Implementation Highlights
- Data & Process Alignment
Operational workflows for sales, bookings, and memberships were standardized to reduce duplication and improve reporting accuracy. - Customisations & Local Integrations
- GlobalTix ticketing system
- TenderBoard procurement platform (SFTP)
- Parking management system (SFTP)
- Cafeteria POS (SFTP)
3. Real-Time Visitor Management
Instant synchronization ensured that tickets sold online were immediately reflected in POS systems, eliminating overbooking risks and improving customer satisfaction.
Infrastructure & Hosting
The entire solution is hosted on AWS Cloud, with Portcities managing server setup, monitoring, and maintenance, ensuring high availability and scalability during peak visitor periods.
From Operational Silos to a Seamless Visitor Journey
Within the first year of going live, SDC achieved:
- Centralised Data: All operational and financial data in one system.
- Operational Efficiency: Reduced manual data entry and reconciliations.
- Better Decision-Making: Custom dashboards for sales, memberships, and event attendance.
- Improved Guest Experience: Faster check-ins, accurate seat availability, and personalized member perks.
SDC continues to work with Portcities on enhancements, expanding digital engagement features and refining booking flows to adapt to evolving visitor needs.
Ready to streamline your attraction or entertainment operations?
SDC’s journey shows how integrating visitor management, retail, and finance into one ERP can transform both the guest experience and internal efficiency.
Contact Portcities to explore how Odoo can become the backbone of your operations.